Designer from Dresden. Over 20 years of design and identity.
For more than two decades I have been designing digital brands and media. With a clear eye for the essential and the conviction that good design should not only look good but actually move something. Web design, brand design and concept development from a single source, based in Dresden and working with clients all over Germany.
My approach combines functional aesthetics with responsibility. I develop digital solutions that convince visually and handle resources efficiently. Less clutter, more impact. Energy consumption included.
01
Understand
Before I design, I listen. I work out what makes your brand distinctive, what sets it apart and which people it really needs to reach. The result is a clear foundation on which every further decision can stand.
02
Simplify
On this foundation I separate the essential from the incidental. I remove whatever costs attention without adding value and create structures people understand without instructions. Complex topics turn into a clear presence.
03
Design
Only then do I translate core and direction into design with substance. Precise, modern and right for your audience. The result is brands and websites that make a visible impact, last and are built to save resources.
Sustainable into the future
Digitalisation, responsibility and good design belong together.
I work in the here and now and consistently think about tomorrow. Moving digital projects forward while taking responsibility for my own carbon footprint, so that future generations can live on a healthier planet too.
My workplaces run on electricity from my own solar power, topped up with 100 % green electricity from naturstrom. I have hosted my website with all-inkl.com for more than 20 years. According to the provider, their data centres run entirely on TÜV SÜD certified green electricity from hydropower, with no CO₂ emissions and no radioactive waste.
I prefer to arrange appointments digitally. For meetings in person I rely on rail and electric mobility. Quotes and invoices are sent exclusively in digital form, so I consistently reduce paper and travel.
For me, sustainability is not a trend but part of my daily work. I review my processes continuously, improve them step by step and adapt them to new requirements, just as dynamically as digitalisation itself.
For me, sustainability is part of everyday work, not of marketing. I review what I do, sharpen it and develop it further. Step by step.